About Us

Founded by two best friends from college, LIV+ was born from our shared East Asian heritage – where drinking together is both a way to connect and a celebration of community. In our cultures, balance matters just as much as celebration. Caring for the body through herbal remedies and restorative routines is part of that same ritual.

Living in New York, surrounded by both the city’s wellness culture and nightlife scene, we noticed an increasingly prevalent tension: people wanting to drink less for their health, yet still wanting to celebrate and stay socially connected. There was a palpable anxiety forming around that small but familiar choice: “Should I drink or not? Will it harm my health if I do? Will I have FOMO if I leave early?”

We first developed the LIV+ supplement to help our friends here in Brooklyn navigate that tension by sharing a special blend of herbal remedies that were passed down to us from our families – so they could stay out with us, enjoy the night, and feel good about it the next day. When they told us how well it worked for them, we knew we were onto something bigger. 

Our mission is to bridge the gap between East and West by bringing holistic medicine to modern life through a simple, design-forward supplement that helps you celebrate freely and recover wisely.

LIV+ is our way of honoring where we come from while sharing it with the world – a wellness ritual born from heritage, shaped by intentional design, and made for modern living.